I have this thing for swing tags because I find it plays such an important role in educating the customer about the product and it’s a great place to reinforce the brand image or identity.
Lately I’ve noticed swing tags have become simplified and often come in the classic rectangular shapes. The Jeanswear market has been using a lot of recycled paper or basic paper as their material of choice. Embossed and printed techniques create super clean and sleek look which displays their branding with ease. My personal favorite is high gloss on clean white or dead black tags but who doesn’t love a loud brightly colored one?
Whichever way you choose to go, it should easily convey your brand’s core essence and get the customer excited and engaged about the purchase. And always remember to have fun with it. Besides it’s only a swing tag!
Images courtesy of WGSN